It all starts and ends at the sales counter

The main premise of this column, Counter Intelligence, is that the sales counter is the most important place in a tire and service store.

We started with the idea that if it doesn’t happen at the counter, it doesn’t happen. We’ve looked at the activities at the sales counter from professionalism, customer service, sales skills, presentation skills and listening skills to product knowledge, etc. We’ve discussed the impact of competition and Internet pricing on the sales counter staff.… click here to read more