December 8, 2011
A press release to the correct media is an extremely cost-effective way to “advertise” your dealership, product or service. If you can’t create one yourself, or don’t have time, just give me a call.
In the meantime, keep in mind that the key to a good press release is coming up with something that the magazine WANTS to print – something that is “newsworthy.”
Some things that trade magazines (and some newspapers) deem newsworthy are: new openings, expansions, new hires, company anniversaries, new ventures, charitable endeavors, awards, certifications, recent or future appearances at trade shows, forums, conferences, etc.
Then when you have a newsworthy item, you need to put together a well-worded, concise press release.
You’ve also got to be aware of magazine deadlines and when the time is right to submit your press release. Good photos can accompany a press release, but then, that’s an issue all in itself.
Henry J. “Hank” Inman is a former newspaper writer and corporate public relations executive with The Goodyear Tire & Rubber Company. Inman has written for Akron Life & Leisure, Modern Tire Dealer, Rubber & Plastics News and Tire Review magazines; has edited four novels and has authored a book, “Rubber Mirror.” He is president of Cuyahoga Falls, Ohio-based "Goldfinch Communications, Inc. " He has clients in Germany, Italy, South America and North America.
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